digital marketing officer
Top Benefits
About the role
Education: College/CEGEP. Digital communication and media/multimedia. Business/commerce, general. Business administration and management, general. Marketing/marketing management, general. or equivalent experience. Work setting: Business. Private company, corporation or industry. Tasks: Develop all kinds of events for publicity, fundraising and information purposes. Develop communication strategies. Evaluate communication strategies and programs. Implement communication strategies and programs. Oversee the preparation of public written material . Prepare written material such as reports, briefs, website content. Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter. Write speeches, presentations and press releases. Perform administrative tasks. Conduct comparative research on marketing strategies for industrial and commercial products. Prepare reports, research papers, educational texts or articles. Act as spokesperson for an organization. Answer written and oral inquiries. Assist in the preparation of brochures, reports, newsletters and other material. Co-ordinate special publicity events and promotions. Gather, research and prepare communications material. Initiate and maintain contact with the media. Conduct analytical marketing studies. Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends. Design, conduct and analyze quantitative and qualitative research projects. Conduct online marketing, E-commerce and Website promotions. Prepare funding applications. Develop marketing strategies. Deliver presentations at conferences, workshops or symposia. Write and edit press releases, newsletter and communications materials. Copywrite. Plan and direct advertising and marketing campaigns. Implement marketing activities. Leverage existing natural language processing (NLP) technologies and artificial intelligence (AI) solutions to develop communication assistance features. Supervision: No supervision responsibility. Computer and technology knowledge: Adobe Experience Manager (AEM). Microsoft Dynamics NAV. Microsoft Visio. MS Office. MS Outlook. MS Windows. Adobe Photoshop. InDesign. MS Excel. MS PowerPoint. MS Word. Database management. Adobe XD. Google Drive. LinkedIn. MailChimp. Electronic mail. Word processing software. Communication software. Website creation and management software. Search Engine Marketing (SEM). Search Engine Optimization (SEO). Social Media. SASS. Area of work experience: Project coordination. Area of specialization: Project management. Communications. Digital media. Strategy. Security and safety: Criminal record check. Work conditions and physical capabilities: Attention to detail. Own tools/equipment: Internet access. Personal suitability: Excellent oral communication. Excellent written communication. Initiative. Organized. Dependability. Reliability. Integrity. Screening questions: Are you authorized to work in Canada?. Experience: 2 years to less than 3 years. Employment terms options: Flexible hours. Day. Green job: Involves duties and responsibilities that lead to positive environmental outcomes. Workplace information: Hybrid. Health benefits: Disability benefits. Health care plan. Paramedical services coverage. Vision care benefits. Financial benefits: Group insurance benefits. Life insurance. Mileage paid. Registered Retirement Savings Plan (RRSP). Long term benefits: Long-term care insurance. Other benefits: Deferred Profit Sharing Plan (DPSP). Free parking available. Learning/training paid by employer. On-site amenities. On-site recreation and activities. Team building opportunities. Parking available. Variable or compressed work week. Wellness program.