About the role
Role Overview As Field Marketing Manager, you will lead the strategy, planning, and execution of Naboo's event marketing program across North America. Your primary objective will be to generate qualified pipeline, accelerate revenue growth, strengthen customer relationships, and build a scalable event engine that delivers measurable business impact. You will own the full event lifecycle—from strategy and planning to execution, follow-up, and performance analysis. Key Responsibilities
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Event Strategy & Planning Develop and manage the annual event marketing calendar, including trade shows, conferences, customer events, executive dinners, and proprietary events. Define goals, target audiences, budgets, formats, and success metrics for each initiative. Prioritize events based on expected business impact, pipeline generation, customer engagement, and partnership opportunities. Identify new event opportunities that support Naboo's growth objectives.
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End-to-End Event Execution Manage all event logistics, including venue sourcing, vendor management, booth operations, signage, swag, catering, staffing, and travel coordination. Coordinate internal stakeholders and external partners throughout the event lifecycle. Ensure flawless execution and a best-in-class attendee experience. Act as the primary point of contact on-site during events.
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Demand Generation & Sales Activation Build and execute event marketing campaigns, including invitations, promotional content, nurture sequences, and follow-up communications. Partner with Brand and Content teams to develop event assets such as landing pages, presentations, email campaigns, and sales enablement materials. Work closely with Sales to drive meeting bookings, prospect engagement, and pipeline creation before, during, and after events. Support account-based marketing (ABM) initiatives through targeted event experiences.
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Measurement, Insights & Optimization Implement event tracking frameworks using CRM, attribution tools, registration platforms, and attendee engagement data. Analyze event performance and attendee feedback through surveys, NPS, and post-event reviews. Build performance reports highlighting pipeline contribution, ROI, attendee engagement, and business outcomes. Continuously improve processes, templates, and best practices through an evolving event playbook.
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Budget Ownership & Vendor Management Build and manage event budgets, ensuring efficient allocation of resources. Negotiate contracts and pricing with venues, suppliers, and event partners. Monitor expenses and maintain strong financial discipline while delivering premium experiences.
Key Deliverables Annual event marketing calendar Event playbook (processes, templates, checklists, best practices) Event performance dashboards and reporting Post-event analysis and recommendations Pre- and post-event communication plans Pipeline and ROI reporting
Success Metrics Event attendance and registration conversion rates Qualified leads and sales opportunities generated Pipeline influenced and pipeline sourced Customer and attendee satisfaction (NPS) Budget adherence and operational excellence Meeting and engagement targets achieved
Experience 2–6 years of experience in Field Marketing, Event Marketing, Demand Generation, or B2B event management. Proven success managing trade shows, conferences, customer events, and executive experiences. Experience in SaaS, technology, startup, or B2B environments is highly preferred. Strong understanding of pipeline generation and revenue-focused marketing.
Skills Exceptional project management and organizational skills. Strong communication and stakeholder management abilities. Experience with CRM and marketing automation platforms. Ability to manage multiple projects simultaneously. Strong analytical mindset with a focus on measurable outcomes. Vendor negotiation and budget management experience.
Personal Attributes Self-starter with strong ownership mentality. Highly organized and detail-oriented. Entrepreneurial mindset and comfort working in a fast-paced startup environment. Excellent relationship-building skills. Creative problem solver with a strong execution focus.
Languages Professional English required. Professional French strongly preferred.
Tools HubSpot Google Workspace Notion CRM and reporting platforms Survey and event management tools
Why Join Naboo? Direct impact on the growth trajectory of a rapidly scaling company. Opportunity to build and shape the North American field marketing function. High level of autonomy and ownership. Collaborative, ambitious, and supportive team culture. Exposure to exciting events, customers, and partners across North America. Opportunity to travel regularly and create memorable experiences that drive real business results.
Step 1 — Conversation with Bryan, Content Marketing Team Lead Step 2 — Short case study Step 3 — Meeting with a team member
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About the role
Role Overview As Field Marketing Manager, you will lead the strategy, planning, and execution of Naboo's event marketing program across North America. Your primary objective will be to generate qualified pipeline, accelerate revenue growth, strengthen customer relationships, and build a scalable event engine that delivers measurable business impact. You will own the full event lifecycle—from strategy and planning to execution, follow-up, and performance analysis. Key Responsibilities
-
Event Strategy & Planning Develop and manage the annual event marketing calendar, including trade shows, conferences, customer events, executive dinners, and proprietary events. Define goals, target audiences, budgets, formats, and success metrics for each initiative. Prioritize events based on expected business impact, pipeline generation, customer engagement, and partnership opportunities. Identify new event opportunities that support Naboo's growth objectives.
-
End-to-End Event Execution Manage all event logistics, including venue sourcing, vendor management, booth operations, signage, swag, catering, staffing, and travel coordination. Coordinate internal stakeholders and external partners throughout the event lifecycle. Ensure flawless execution and a best-in-class attendee experience. Act as the primary point of contact on-site during events.
-
Demand Generation & Sales Activation Build and execute event marketing campaigns, including invitations, promotional content, nurture sequences, and follow-up communications. Partner with Brand and Content teams to develop event assets such as landing pages, presentations, email campaigns, and sales enablement materials. Work closely with Sales to drive meeting bookings, prospect engagement, and pipeline creation before, during, and after events. Support account-based marketing (ABM) initiatives through targeted event experiences.
-
Measurement, Insights & Optimization Implement event tracking frameworks using CRM, attribution tools, registration platforms, and attendee engagement data. Analyze event performance and attendee feedback through surveys, NPS, and post-event reviews. Build performance reports highlighting pipeline contribution, ROI, attendee engagement, and business outcomes. Continuously improve processes, templates, and best practices through an evolving event playbook.
-
Budget Ownership & Vendor Management Build and manage event budgets, ensuring efficient allocation of resources. Negotiate contracts and pricing with venues, suppliers, and event partners. Monitor expenses and maintain strong financial discipline while delivering premium experiences.
Key Deliverables Annual event marketing calendar Event playbook (processes, templates, checklists, best practices) Event performance dashboards and reporting Post-event analysis and recommendations Pre- and post-event communication plans Pipeline and ROI reporting
Success Metrics Event attendance and registration conversion rates Qualified leads and sales opportunities generated Pipeline influenced and pipeline sourced Customer and attendee satisfaction (NPS) Budget adherence and operational excellence Meeting and engagement targets achieved
Experience 2–6 years of experience in Field Marketing, Event Marketing, Demand Generation, or B2B event management. Proven success managing trade shows, conferences, customer events, and executive experiences. Experience in SaaS, technology, startup, or B2B environments is highly preferred. Strong understanding of pipeline generation and revenue-focused marketing.
Skills Exceptional project management and organizational skills. Strong communication and stakeholder management abilities. Experience with CRM and marketing automation platforms. Ability to manage multiple projects simultaneously. Strong analytical mindset with a focus on measurable outcomes. Vendor negotiation and budget management experience.
Personal Attributes Self-starter with strong ownership mentality. Highly organized and detail-oriented. Entrepreneurial mindset and comfort working in a fast-paced startup environment. Excellent relationship-building skills. Creative problem solver with a strong execution focus.
Languages Professional English required. Professional French strongly preferred.
Tools HubSpot Google Workspace Notion CRM and reporting platforms Survey and event management tools
Why Join Naboo? Direct impact on the growth trajectory of a rapidly scaling company. Opportunity to build and shape the North American field marketing function. High level of autonomy and ownership. Collaborative, ambitious, and supportive team culture. Exposure to exciting events, customers, and partners across North America. Opportunity to travel regularly and create memorable experiences that drive real business results.
Step 1 — Conversation with Bryan, Content Marketing Team Lead Step 2 — Short case study Step 3 — Meeting with a team member