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Marketing Specialist

Loblaw Companies Limitedabout 18 hours ago
Toronto, Ontario, Canada
CA$60,000 - CA$82,500/per year
Mid Level
Full-Time

About the role

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. Why is this role important? SDM eCommerce Marketing Specialist At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. The impact you’ll make As an eCommerce Marketing Specialist at Shoppers Drug Mart (SDM), you will impact our business by helping the Senior Growth Marketing Manager execute marketing campaigns to drive new and repeat online shopping and build the best digital experience for SDM eCommerce beauty and front shop customers. Your mandate will be to influence and change how Canadians purchase and interact with top brands online and you’ll measure your success with KPIs that include adoption, conversion and retention. What you’ll do Support the Senior Marketing Manager in executing integrated, omni-channel marketing campaigns that are aligned with eCommerce objectives and sales goals Support the Senior Marketing Manager with organizing, optimizing and refining the customer lifecycle journey and digital messaging campaigns Marketing Operations & Reporting: Book, traffic and forecast marketing campaigns end-to-end and report on campaign effectiveness metrics as well as overall ROI Use internal tools and systems to generate and manage voucher codes and other promotional programs, ensuring smooth implementation and campaign tracking Work with internal cross-functional partners, including Merchandising, Product, Technology, Design, Email, Media and Strategy & Planning to brief, develop and coordinate digital programs supporting sales and marketing objectives Vendor and Partner Marketing: Assist in the development of a marketing programs to drive demand and acquisitions with external partners Work with SDM Brand team to strategically position priorities within eCommerce marketing campaigns to maximize market impact Collaborate with SDM Brand Marketing team to identify opportunities for campaign synergies Support end-to-end planning, coordination and execution of livestream shopping events and related marketing campaigns, coordinating logistics, promotions, partnering with cross-functional teams, vendors and other stakeholders to deliver engaging customer experiences and drive performance Work with Loblaw enterprise partners to book, execute and report on eCommerce campaigns in support of sales goals Develop and manage concurrent project workstreams, including creating briefs, tracking milestones and deliverables, follow-ups, proofs and approvals Assist with managing, execution, tracking and reporting of key team documents and processes, including, but not limited to, marketing calendars, website content planning, weekly business updates, creative assets, budget and forecasting, and periodic reviews Who you are Excellent time and project management skills with exceptional attention to detail Critical thinker and proactive problem-solver Ability to adapt and pivot across multiple projects and functions Outstanding communication and interpersonal skills Able to effectively work with multiple levels of the organization Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in a rapidly evolving retail environment Comfortable taking calculated risks that drive results and continuous improvement Collaborative team player with influencing skills that build relationships across various stakeholder groups What you’ve done University or college degree in relevant discipline 2-3 years of experience in a marketing role with a proven track record of success Excellent skills in Microsoft Office software, including Excel and PowerPoint Proficiency in SQL (Big Query is a bonus), Tableau and Adobe Analytics would be an asset How you’ll succeed At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world-class technologies to craft products and experiences our customers will love! How You’ll Succeed: At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine. Looking for a challenge? Good. Love an innovative work environment? Even better. Apply today. Employment Type: Full time Type of Role: Regular Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. Hiring Range / Échelle salariale à l’embauche : $60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an) A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste. #EN #SS #MARKET #ON Please be advised that recruitment fraud has affected a number of Canadian companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment. Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. To avoid falling victim to recruitment fraud: Do not to respond to unsolicited offers from people you are unfamiliar with Do not disclose personal or financial details via text messages Check any documents for poor grammar and spelling as this is often a warning sign of fraud Beware of employers or agents using webmail email addresses such as @Yahoo or @Hotmail Hover over email addresses to check the sender’s details If you are asked for payment of any kind from a recruiter, contact your local police department as this is very likely to be fraud If you believe you may be the victim of recruitment fraud, please contact us at customer@loblaw.ca and report any issues to the Canadian Anti-Fraud Centre.

About Loblaw Companies Limited

Retail