Top Benefits
About the role
Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.
Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.
Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.
Overview
We’re on the hunt for an VP, Influence who truly understands how creator culture drives modern brand growth.
Based in Toronto, you will shape our influencer and creator product and positioning, turning it into a powerhouse integrated offering within a new social agency. This isn’t about checking boxes on a talent roster; it’s about strategic oversight, operational leadership, and creative excellence. You will determine the agency’s point of view on the future of influence—especially as AI reimagines our space—and own how we scale.
What makes our offering a true differentiator is that our influencer team doesn’t operate on an island, nor are they expected to do it all. We believe influencer marketing thrives when it is deeply embedded in the agency's core. You will architect a model where influencer specialists lean into the strengths of dedicated social experts across strategy, creative, and measurement. By partnering with these distinct, specialized disciplines, you ensure our creator work is born from bulletproof strategic insights, elevated by top-tier creative execution, and validated by rigorous data—allowing your team to focus on what they do best: mastering the creator ecosystem and unlocking cultural impact.
We’re a growing agency, which means we need visionary builders, not passengers. You will act as the ultimate influencer decision-maker across strategy, brand campaigns, always-on, and performance media. You’ll champion innovation, encouraging your team to test, iterate, and push the boundaries of what’s possible while continuously optimizing team structures and workflows for maximum effectiveness.
Relationships and leadership matter deeply here. You will model solution-oriented leadership in real time, serving as a calm, confident, and perspective-driven presence through shifting priorities. As a knowledge sharer and team player, you will mentor the department, provide clear feedback to support autonomy, and build strong, trust-based relationships with influencers, talent managers, clients, and cross-functional partners.
If you’re excited by the idea of defining the future of integrated influence, driving massive organic growth, and leaving your mark on a fast-moving, social-first agency, we should talk.
Responsibilities Practice & Product Ownership: Shape and define the agency's influencer and creator product and positioning as a fully integrated offering within the agency. Strategic Oversight: Serve as the key decision-maker for influencer strategy across brand campaigns, always-on programming, and influencer-driven paid media. Operational Leadership: Institutionalize department processes and cross-department collaboration workflows to increase operational clarity, maturity and scalability. AI & Innovation: Determine the agency’s POV on the future of influence and own the role of AI within the department to drive the quality of the work (including tools, partners, and measurement). Growth & Financial Drivers: Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L. Team Development & Culture: Oversee day-to-day team development, resource planning, and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture grounded in respect. Knowledge Sharing: Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility. Client & Partner Relations: Build deep, trust-based relationships with clients, senior leadership, influencers, and talent managers, communicating confidently to align department output with broader business goals.
Qualifications Executive Track: 12+ years of experience in an influencer, PR, social or integrated agency environment, including proven success managing and mentoring senior-level talent. Scale & Framework Development: Proven experience developing and scaling strategic frameworks across multiple tracks of work, maintaining a deep understanding of creator ecosystems and shifting platform dynamics. Cultural & Strategic Acuity: Strong strategic thinking, with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large, blue-chip brands. AI & Future-Proofed Mindset: A track record of actually embedding emerging technologies and AI workflows into agency operations specifically for influencer work, whether that’s leveraging AI to supercharge creator discovery, streamline contract workflows, or optimize content performance and measurement. You don't just have a point of view on how AI is reimagining the creator space; you’ve already started building the infrastructure for it. Commercial & Data Literacy: Experienced in leveraging data, analytics, and modern measurement solutions to tie influencer performance to business outcomes, backed by a strong operational understanding of team and client P&L. C-Suite Presence: Excellent communication and storytelling skills, with the confidence and presence required to present complex strategies to senior stakeholders and clients. Agency DNA: An innovative, experimental leader who thrives in a fast-paced, collaborative, and evolving environment. You are someone who is proudly accountable, models solution-oriented leadership in real time, and brings a calm, perspective-driven energy to the room.
Additional Information
Salary Transparency matters to us. The salary range for this position is $170,000 to $200,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com
Similar Jobs
Top Benefits
About the role
Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.
Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.
Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.
Overview
We’re on the hunt for an VP, Influence who truly understands how creator culture drives modern brand growth.
Based in Toronto, you will shape our influencer and creator product and positioning, turning it into a powerhouse integrated offering within a new social agency. This isn’t about checking boxes on a talent roster; it’s about strategic oversight, operational leadership, and creative excellence. You will determine the agency’s point of view on the future of influence—especially as AI reimagines our space—and own how we scale.
What makes our offering a true differentiator is that our influencer team doesn’t operate on an island, nor are they expected to do it all. We believe influencer marketing thrives when it is deeply embedded in the agency's core. You will architect a model where influencer specialists lean into the strengths of dedicated social experts across strategy, creative, and measurement. By partnering with these distinct, specialized disciplines, you ensure our creator work is born from bulletproof strategic insights, elevated by top-tier creative execution, and validated by rigorous data—allowing your team to focus on what they do best: mastering the creator ecosystem and unlocking cultural impact.
We’re a growing agency, which means we need visionary builders, not passengers. You will act as the ultimate influencer decision-maker across strategy, brand campaigns, always-on, and performance media. You’ll champion innovation, encouraging your team to test, iterate, and push the boundaries of what’s possible while continuously optimizing team structures and workflows for maximum effectiveness.
Relationships and leadership matter deeply here. You will model solution-oriented leadership in real time, serving as a calm, confident, and perspective-driven presence through shifting priorities. As a knowledge sharer and team player, you will mentor the department, provide clear feedback to support autonomy, and build strong, trust-based relationships with influencers, talent managers, clients, and cross-functional partners.
If you’re excited by the idea of defining the future of integrated influence, driving massive organic growth, and leaving your mark on a fast-moving, social-first agency, we should talk.
Responsibilities Practice & Product Ownership: Shape and define the agency's influencer and creator product and positioning as a fully integrated offering within the agency. Strategic Oversight: Serve as the key decision-maker for influencer strategy across brand campaigns, always-on programming, and influencer-driven paid media. Operational Leadership: Institutionalize department processes and cross-department collaboration workflows to increase operational clarity, maturity and scalability. AI & Innovation: Determine the agency’s POV on the future of influence and own the role of AI within the department to drive the quality of the work (including tools, partners, and measurement). Growth & Financial Drivers: Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L. Team Development & Culture: Oversee day-to-day team development, resource planning, and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture grounded in respect. Knowledge Sharing: Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility. Client & Partner Relations: Build deep, trust-based relationships with clients, senior leadership, influencers, and talent managers, communicating confidently to align department output with broader business goals.
Qualifications Executive Track: 12+ years of experience in an influencer, PR, social or integrated agency environment, including proven success managing and mentoring senior-level talent. Scale & Framework Development: Proven experience developing and scaling strategic frameworks across multiple tracks of work, maintaining a deep understanding of creator ecosystems and shifting platform dynamics. Cultural & Strategic Acuity: Strong strategic thinking, with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large, blue-chip brands. AI & Future-Proofed Mindset: A track record of actually embedding emerging technologies and AI workflows into agency operations specifically for influencer work, whether that’s leveraging AI to supercharge creator discovery, streamline contract workflows, or optimize content performance and measurement. You don't just have a point of view on how AI is reimagining the creator space; you’ve already started building the infrastructure for it. Commercial & Data Literacy: Experienced in leveraging data, analytics, and modern measurement solutions to tie influencer performance to business outcomes, backed by a strong operational understanding of team and client P&L. C-Suite Presence: Excellent communication and storytelling skills, with the confidence and presence required to present complex strategies to senior stakeholders and clients. Agency DNA: An innovative, experimental leader who thrives in a fast-paced, collaborative, and evolving environment. You are someone who is proudly accountable, models solution-oriented leadership in real time, and brings a calm, perspective-driven energy to the room.
Additional Information
Salary Transparency matters to us. The salary range for this position is $170,000 to $200,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com