Who We Are At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it. At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people. What You’ll Bring to the Table Required · 5–7+ years in go-to-market, product marketing, commercial strategy, or related roles · Experience leading cross-functional product launches · Experience within fintech, financial services, banking, payments, lending, or highly regulated industries · Strong project management experience in complex environments Ready to lead high-impact customer operations and elevate the contact center experience? Join us and help shape customer engagement at MFSG. Committed to Equal Opportunity: MFSG is committed to accommodating applicants up to the point of undue hardship during the recruitment, assessment and selection process. If you are selected for an interview, please notify MFSG if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, MFSG will work with you to determine how to meet your needs. The Job Senior Manager, Go-To-Market Reporting to the Director, Strategy & Transformation, the Senior Manager, Go-To-Market is responsible for operationalizing go-to-market readiness strategies for products and customer solutions. This role ensures successful commercialization, regulatory alignment, operational preparedness, and market adoption across digital and retail channels. What You'll Do Coordinate commercialization readiness for new products and customer initiatives. Partner cross-functionally with Product, Compliance, Risk, Marketing, and Operations teams to drive successful launches. Develop and maintain go-to-market playbooks, launch frameworks, and enablement materials. Confirm launch timelines and execution readiness across all stakeholders. Leverage AI and automation tools to optimize workflows, reporting, and operational efficiency. Analyze launch performance, customer adoption, and key success metrics to drive continuous improvement. What You Bring to the Table Strong understanding of go-to-market strategy, commercialization, and product launch execution. Proven ability to lead and influence cross-functional teams in complex, matrixed environments. Excellent project management, stakeholder management, and communication skills. Analytical mindset with experience leveraging data to evaluate launch effectiveness and customer adoption. Ability to balance strategic thinking with hands-on execution. Education Required Bachelor's degree in Business, Marketing, or a related field. Preferred MBA or equivalent advanced degree. Must Have 5–7+ years of experience in go-to-market, product marketing, commercial strategy, or related roles. Experience leading cross-functional product launches from planning through execution. Experience within fintech, financial services, banking, payments, lending, or other highly regulated industries. Strong project management experience in complex organizational environments. Experience collaborating with Product, Compliance, Risk, Marketing, and Operations teams. Ability to manage multiple priorities and drive results in a fast-paced environment. Nice to Have PMP certification. Agile and/or Scrum certification. Product Marketing certification. Experience leveraging AI, automation, and digital tools to improve operational efficiency and reporting. Experience developing launch frameworks, playbooks, and commercialization processes. Please note: The salary range for this position is between C$125,000 to C$ 135,000. About MFSG – Our Commitment to Responsible Innovation At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable. This posting is for a current position within our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities. We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement. Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.