<p> </p><p><span style=""><span style=""><a href="https://hcm17.sapsf.com/sf/careers/jobsearch?company=novascotiaP"><img style="width:686.0px;height:36.0px" src="https://rmkcdn.successfactors.com/bf6b9753/38449949-ca76-4c02-8829-4.png"></a></span></span></p><p> </p><p><span style=""><strong>Competition # : </strong><span contenteditable="false">48770</span> </span></p><p><span style=""><strong>Department: </strong>Communities, Culture, Tourism &amp; Heritage</span></p><p><span style=""><strong>Location: </strong>WINDSOR</span></p><p><span style=""><strong>Type of Employment: </strong>Permanent</span></p><p><span style=""><strong>Union Status: </strong><span contenteditable="false">NSGEU - NSPG</span> </span></p><p><span style=""><strong>Closing Date: </strong>¿04-Jun-26 ¿ (Applications are accepted until 11:59 PM Atlantic Time)</span></p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="word-wrap:break-word"><H2 style="margin:0.0px"><b>About Us</b></H2></div><div><p><span style=""><br>The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.</span></p><p><span style=""><br>Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia's economy through research, experience and sector development, business coaching, marketing, and visitor servicing.<br><br></span></p><p><span style="">Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="word-wrap:break-word"><H2 style="margin:0.0px"><b>About Our Opportunity</b></H2></div><div><p> </p><p><span style="">As a member of Tourism Nova Scotia's consumer market team, you will work in collaboration with communities and industry to attract visitors to the province and increase tourism revenues through marketing and content development. We lead tourism marketing initiatives to benefit all regions of our province. </span></p><p><br><span style="">You will plan, develop, implement, evaluate, and monitor marketing programs that support partners in the areas listed above. You will recommend program participants, give feedback to the marketing agency, participate in photo/video shoots,  evaluate media plans, manage advertising creative and content development.  You will be responsible for partner/agency communication and budget management to ensure timely creative delivery, and that content shoot details/deliverables and campaign timelines are met. You will analyse content and media plans and provide program optimizations to partners and offer program recommendations and advice to management.</span></p><p> </p><p><span style="">If you work well independently, as part of a team,  and enjoy being creative and thinking outside the box, this position may be for you. </span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="word-wrap:break-word"><H2 style="margin:0.0px"><b>Qualifications and Experience</b></H2></div><div><p> </p><p><span style="">You bring with you a Bachelor's degree in Marketing, Business, Public Relations or Tourism plus 5 years related experienc