marketing coordinator
About the role
Education: College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year. Marketing, other. or equivalent experience. Work setting: Business and/or industry. Urban area. Business. Tasks: Develop all kinds of events for publicity, fundraising and information purposes. Develop communication strategies. Develop policies. Evaluate communication strategies and programs. Implement communication strategies and programs. Oversee the preparation of public written material . Prepare bibliographies, indexes, reading lists, guides and other finding aids. Prepare written material such as reports, briefs, website content. Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter. Provide consultation on planning and starting of new businesses.. Publicize activities, workshops, meetings and other events for fundraising or information purposes. Supervise professional and support staff and students. Write speeches, presentations and press releases. Administer programs to promote industrial and commercial business investment in rural and urban areas. Perform administrative tasks. Plan development projects. Develop venture capital sources. Respond to enquiries from members of the business community concerning development opportunities. Provide advice on procedures and requirements for government approval of development proposals. Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers. Develop social and economic profiles of an area to encourage industrial and commercial investment. Conduct comparative research on marketing strategies for industrial and commercial products. Prepare reports, research papers, educational texts or articles. Act as spokesperson for an organization. Advise clients on advertising or sales promotion strategies. Answer written and oral inquiries. Assist in the preparation of brochures, reports, newsletters and other material. Co-ordinate special publicity events and promotions. Conduct public opinion and attitude surveys. Gather, research and prepare communications material. Initiate and maintain contact with the media. Prepare and/or deliver educational, publicity and information programs, materials and sessions. Provide consulting services to government and other organizations. Conduct analytical marketing studies. Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends. Review and evaluate commercial or industrial development proposals. Design market research questionnaires. Develop portfolio of marketing materials. Evaluate customer service and store environments. Design, conduct and analyze quantitative and qualitative research projects. Develop feasibility studies. Conduct online marketing, E-commerce and Website promotions. Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites. Prepare funding applications. Develop marketing strategies. Ensure appropriate business/commercial licenses are in place. Deliver presentations at conferences, workshops or symposia. Develop and implement business plans. Maintain and manage digital database. Write and edit press releases, newsletter and communications materials. Copywrite. Consult with clients after sale to provide ongoing support. Supervise office and volunteer staff. Certificates, licences, memberships, and courses : Google AdWords Certification. Computer and technology knowledge: MS Office. MS Windows. Adobe Illustrator. Adobe Photoshop. MS Access. MS Excel. MS PowerPoint. MS Word. Spreadsheet. Adobe After Effects. Adobe XD. Google Drive. Electronic mail. Area of work experience: Community service organization. Product development. Area of specialization: Audio/audio-visual. Interactive/new media. Project management. Communications. Brand management. Corporate social responsibility. Digita