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marketing manager

JOEY Restaurants20 days ago
Vancouver, BC
CA$50,000 - CA$100,000/yearly
Full-Time

About the role

<p>JOEY Restaurant Group is looking for a Brand Marketing Manager to lead the planning, development and execution of multi-channel integrated marketing initiatives across all brands (JOEY Restaurants, LOCAL Public Eatery, SALTLIK). This position plays a pivotal role within the Marketing Department, and partners closely with Operations, cross-functional teams, and external partners to deliver cohesive, on-brand, and operationally-sound marketing programs.&nbsp;</p><p>The ideal candidate is a data-driven leader, strategic planner, and a strong operator ? comfortable managing complex timelines, translating brand marketing and menu campaign strategies into compelling guest-facing plans. This is an in-office role based in Vancouver, BC.&nbsp;<br>&nbsp;</p><p><strong>Annual Compensation Range&nbsp;</strong></p><p>$50,000 ? $100,000 / year&nbsp;</p><p>The salary range is dependent on skill and work experience.&nbsp;&nbsp;<br>&nbsp;</p><p><strong>Responsibilities&nbsp;</strong></p><ul><li><strong>Menu &amp; Seasonal Campaign Ownership&nbsp;</strong></li><ul><li>Lead seasonal and annual campaign programming across Canada and the US, owning marketing strategies, project budgets, execution and post analysis&nbsp;</li><li>Develop creative briefs that are grounded in guest insights, storytelling and business objectives&nbsp;</li><li>Partner with internal teams and external agencies to deliver scalable content, innovative creative, and cohesive go-to-market plans that drive engagement and conversions&nbsp;</li><li>Use data and insights to inform optimization and recommended actions&nbsp;</li><li>Ensure consistency of brand voice, visual identity, and guest experience across all campaign touch points&nbsp;</li></ul><li><strong>External PR &amp; Media Management&nbsp;</strong></li><ul><li>Manage the PR agency and media partners to support brand storytelling, seasonal launches and key initiatives</li><li>Oversee media outreach and coordination, as well as performance reporting&nbsp;</li></ul><li><strong>Stakeholder &amp; Operations Communication&nbsp;</strong></li><ul><li>Act as a key Marketing partner to Operations and cross-functional stakeholders, ensuring alignment and readiness for all launches</li><li>Develop clear communication materials and timelines to support successful in-store execution&nbsp;</li><li>Proactively identify risks, dependencies and operational constraints, managing them through thoughtful planning and communication&nbsp;</li></ul><li><strong>Reporting &amp; Performance Analysis&nbsp;</strong></li><ul><li>Manage brand and sales KPIs, and coordinate campaign performance analysis, including sales impact, guest engagement and channel effectiveness&nbsp;</li><li>Develop clear, actionable post-campaign insights to inform future planning and optimization&nbsp;</li></ul><li><strong>Owned Website Brand Experience&nbsp;</strong></li><ul><li>Ensure content accuracy and integrity, visual consistency, and alignment with current brand and campaign content</li><li>Partner with the digital agency to manage accessibility, enhancements and optimizations&nbsp;</li></ul><li><strong>Team Leadership &amp; Development&nbsp;</strong></li><ul><li>Foster professional growth and build a culture of high performance, collaboration and excellence within the Marketing team</li><li>Build and evolve smart processes and planning frameworks that enable efficient execution and cross-functional collaboration&nbsp;</li><li>Define and implement performance systems, including KPIs and reporting standards to measure impact and continuously improve marketing effectiveness&nbsp;</li><li>Design systems that reduce manual effort, mitigate risk and support faster, more consistent execution&nbsp;</li></ul></ul><p></p><p><strong>Requirements&nbsp;&nbsp;</strong></p><ul><li><strong>Experience &amp; Education</strong>&nbsp;?&nbsp;5+ years of relevant experience&nbsp;(preferably at a creative agency, or within hospitality,&nbsp;consumer&nbsp;or brand marketing),&nbsp;w

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