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About the role
Trade, Education & Event Marketing Manager - Maternity Leave (with possibility of growrinf Manager, Reporting to VP Marketing and Digital Full-Time · Remote · EST ·
ABOUT DESIGNME DESIGNME is a performance and innovation-driven indie brand based in Canada. Our unique, vegan, cruelty-free formulations are loved by hair stylists and humans around the world — no harmful sulfates, no parabens, no gluten, ever.
ABOUT THE ROLE Role Overview The Trade, Education & Event Marketing Manager is responsible for leading DESIGNME’s professional-facing marketing efforts across trade marketing and events, while supporting the Professional Education department through the development and production of high-quality educational materials. This role partners closely with Sales, Brand, and Professional Education teams to ensure consistent, compelling, and effective tools are delivered to the professional hair community. Reporting directly to senior leadership, the role balances strategic planning with strong execution and people management.
Key Responsibilities Trade Marketing Develop and execute the annual trade marketing strategy aligned with brand, sales, and product priorities Own trade marketing calendars, launches, promotions, and retailer-specific initiatives Partner closely with Sales and Key Account teams to support sell-through, and distribution growth Manage trade assets including POS, sampling, merchandising, toolkits, and retailer presentations Track performance, budgets, and ROI of trade programs and optimize based on results Education Marketing (In Partnership with Professional Education team) Support the Professional Education department by producing marketing and educational materials aligned with education objectives and branding Manage the development of education-related assets such as presentations, manuals, digital tools, and support materials Collaborate closely with the Education team to translate education needs into clear, on-brand, and effective materials Ensure consistency of brand voice, visual identity, and messaging across all education tools Coordinate timelines, approvals, and delivery of education materials in collaboration with Creative/Marketing teams Events Own end-to-end planning and execution of all trade shows and industry activations Manage event timelines, budgets and logistics Collaborate with the creative team to create material needed for each event Team Leadership & Collaboration Directly manage and mentor the Trade Marketing Coordinator, providing clear priorities, guidance, and development Delegate executional tasks while maintaining strategic oversight Act as the main marketing point of contact for trade and event initiatives Collaborate cross-functionally with Marketing, Sales, Professional Education, Creative, and Operations teams
Qualifications & Experience 4+ years of experience in trade marketing, events, or professional marketing (beauty/professional haircare preferred) Experience producing marketing and educational support materials Prior people management experience or strong readiness to lead a direct report Strong project management skills with the ability to manage multiple initiatives simultaneously Experience working cross-functionally with education and sales teams is a plus Excellent communication, organizational, and leadership skills
Skills & Competencies Highly organized with strong attention to detail Strategic thinker with hands-on execution ability Strong understanding of the professional beauty or salon industry Excellent stakeholder management and collaboration skills Budget management and performance tracking experience Comfortable working in a fast-paced, growth-oriented environment
Why Join DESIGNME Opportunity to work with a fast-growing professional hair brand High-visibility role with direct access to senior leadership Collaborative culture with strong cross-functional partnership Ability to make a tangible impact on trade, education, and event execution Travel in North America Work remotely
WHAT WE OFFER A collaborative, ambitious team that moves fast and values initiative The opportunity to grow with a fast-moving professional hair brand The flexibility to work remotely Paid time off, statutory holidays, and a one-week company closure during the holidays Access to people programs including Training & Development, Employee Product Purchase, and Employee Referral
If this sounds like the right fit, we would love to hear from you. Please send your resume and a brief note on why this role excites you.
Similar Jobs
Top Benefits
About the role
Trade, Education & Event Marketing Manager - Maternity Leave (with possibility of growrinf Manager, Reporting to VP Marketing and Digital Full-Time · Remote · EST ·
ABOUT DESIGNME DESIGNME is a performance and innovation-driven indie brand based in Canada. Our unique, vegan, cruelty-free formulations are loved by hair stylists and humans around the world — no harmful sulfates, no parabens, no gluten, ever.
ABOUT THE ROLE Role Overview The Trade, Education & Event Marketing Manager is responsible for leading DESIGNME’s professional-facing marketing efforts across trade marketing and events, while supporting the Professional Education department through the development and production of high-quality educational materials. This role partners closely with Sales, Brand, and Professional Education teams to ensure consistent, compelling, and effective tools are delivered to the professional hair community. Reporting directly to senior leadership, the role balances strategic planning with strong execution and people management.
Key Responsibilities Trade Marketing Develop and execute the annual trade marketing strategy aligned with brand, sales, and product priorities Own trade marketing calendars, launches, promotions, and retailer-specific initiatives Partner closely with Sales and Key Account teams to support sell-through, and distribution growth Manage trade assets including POS, sampling, merchandising, toolkits, and retailer presentations Track performance, budgets, and ROI of trade programs and optimize based on results Education Marketing (In Partnership with Professional Education team) Support the Professional Education department by producing marketing and educational materials aligned with education objectives and branding Manage the development of education-related assets such as presentations, manuals, digital tools, and support materials Collaborate closely with the Education team to translate education needs into clear, on-brand, and effective materials Ensure consistency of brand voice, visual identity, and messaging across all education tools Coordinate timelines, approvals, and delivery of education materials in collaboration with Creative/Marketing teams Events Own end-to-end planning and execution of all trade shows and industry activations Manage event timelines, budgets and logistics Collaborate with the creative team to create material needed for each event Team Leadership & Collaboration Directly manage and mentor the Trade Marketing Coordinator, providing clear priorities, guidance, and development Delegate executional tasks while maintaining strategic oversight Act as the main marketing point of contact for trade and event initiatives Collaborate cross-functionally with Marketing, Sales, Professional Education, Creative, and Operations teams
Qualifications & Experience 4+ years of experience in trade marketing, events, or professional marketing (beauty/professional haircare preferred) Experience producing marketing and educational support materials Prior people management experience or strong readiness to lead a direct report Strong project management skills with the ability to manage multiple initiatives simultaneously Experience working cross-functionally with education and sales teams is a plus Excellent communication, organizational, and leadership skills
Skills & Competencies Highly organized with strong attention to detail Strategic thinker with hands-on execution ability Strong understanding of the professional beauty or salon industry Excellent stakeholder management and collaboration skills Budget management and performance tracking experience Comfortable working in a fast-paced, growth-oriented environment
Why Join DESIGNME Opportunity to work with a fast-growing professional hair brand High-visibility role with direct access to senior leadership Collaborative culture with strong cross-functional partnership Ability to make a tangible impact on trade, education, and event execution Travel in North America Work remotely
WHAT WE OFFER A collaborative, ambitious team that moves fast and values initiative The opportunity to grow with a fast-moving professional hair brand The flexibility to work remotely Paid time off, statutory holidays, and a one-week company closure during the holidays Access to people programs including Training & Development, Employee Product Purchase, and Employee Referral
If this sounds like the right fit, we would love to hear from you. Please send your resume and a brief note on why this role excites you.