Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

About the role:

Reporting directly to the Vice President, Deposits, the Director, Oaken Financial & Consumer Deposits leads Fairstone Bank’s direct-to-consumer deposit business - Oaken Financial - and the full suite of consumer savings products, including registered and non-registered High-Interest Savings (HISAs), GICs, transactional banking and money movements products offered to Canadians nationwide.

Product Strategy & Planning

• Lead the Oaken Financial product vision and strategy - including savings products (HISA, GIC, registered accounts), everyday banking, and money movement capabilities - and translate that vision into an ambitious, prioritized business roadmap from ideation to execution.
• Define the long-term strategy for Oaken and consumer deposits in collaboration with the VP, Deposits and enterprise business leaders - ensuring alignment with Fairstone Bank’s funding strategy, balance sheet needs, and lending ambitions; partner with the Director, Digital Growth & Experience and Director, Deposit Strategy & Transformation to align channel strategy with digital and operational transformation priorities.
• Refine and evolve the Oaken value proposition - defining target customer segments, positioning, and the product, rate, and feature differentiation required to drive acquisition, grow balances, increase funded accounts, and build sticky deposit and payment behaviours; develop campaigns and strategic initiatives leveraging propensity models, optimized pricing, and segment insight
• Lead and manage prioritization of direct-to-consumer deposit investment using quantitative and qualitative inputs from across the bank - applying customer segmentation and targeting frameworks to focus resources on highest-value opportunities; continuously revisiting prioritization as market conditions, customer needs, and strategic priorities evolve
• Serve as subject matter expert for money movement domain, including e-Transfer, EFT, Bill Pay, Real-Time Rail (RTR), and Open Banking-enabled capabilities.

Product Development & Delivery

• Lead the end-to-end product strategy, outcomes, and evolution of Oaken Financial experiences - including core banking foundations (account servicing, balances, transactions, interest and fee transparency, statements, service reliability), savings experiences that enable customers to build and grow balances with confidence, and everyday money management capabilities.
• Work closely with engineering, marketing, UX/UI research, and product design teams to build best-in-class financial services products for the Canadian market.
• Define clear product specifications — both technical and non-technical — enabling efficiency across a wide range of stakeholders including Technology, Operations, Legal, Compliance, and Risk.
• Maintain a prioritized product backlog; integrate projects into sprints, manage releases, gather feedback, and iterate continuously.

Business Performance

• Lead the financial results for Oaken Financial and direct-to-consumer deposit products - setting forward-looking plans to address emerging trends, competitive developments, and business challenges.
• Lead consumer deposit pricing strategy and management - developing and recommending pricing positions in close partnership with Treasury and Finance to optimize deposit growth, retention, and funding mix; serve as the primary business voice on consumer pricing decisions.
• Lead consumer deposit portfolio management including volume, retention, profitability, and segment diversification — with a focus on growing multi-product penetration and expanding consumer demographics.
• Manage the Oaken Store network through the Oaken Store Manager - ensuring store service levels (SLA, CSAT) are met and the in-store customer experience is consistent with the Oaken brand. Develop strategies and tactics to increase walk-ins and store originated sales and cross-sales.
• Monitor and report on consumer channel KPIs, dashboards, and MBR commentary - providing insight-driven performance commentary to the VP and enterprise leadership.

Cross-Functional Leadership & Stakeholder Engagement

• Work closely with the Director, Digital Growth & Experience (Sales & Front-End Experience Lead) and the Director, Deposit Strategy & Transformation (Servicing & Downstream Systems Lead) to deliver transformation that will propel Oaken and Consumer Deposits - ensuring the Oaken and Consumer Deposits product strategy shapes priorities across the digital acquisition funnel, servicing experience, and downstream systems.
• Translate the Oaken and Consumer Deposits product strategy into agile pod priorities - defining business requirements, user stories, and channel-specific enhancements that drive delivery across Oaken; ensure consumer deposit outcomes are represented and sequenced appropriately in pod backlogs.
• Engage and collaborate with business leaders and stakeholders across Marketing, Treasury, Finance, Digital, Call Centre, Operations, and Technology - as well as Legal, Compliance, Privacy, and Risk Management - ensuring alignment on consumer deposit strategy, pricing, and outcomes.
• Engage with external vendors, third-party processors, payment associations, and platform partners as required to support consumer deposit strategy and product delivery.

People Leadership

• Lead, motivate, and coach a team of approximately 10 FTE (3 direct reports + 7 team members) across Product Management, Performance Management, Channel & Product Management, and the Oaken Store network.
• Set appropriate context when assigning work to align individual roles with business unit priorities and Oaken's overall goals; manage performance through fair and accurate feedback; remove obstacles and clarify expectations.
• Create a positive, high-accountability work environment - championing Fairstone’s mission, vision, and values.
• Build strong product talent within the team - establish quality standards and reinforce a customer-first, outcome-driven product culture.

Compliance & Regulatory Responsibilities

• Ensure compliance with all applicable Oaken policies, standards, guidelines, and controls - and ensure all direct reports do the same.
• Working with Legal and Compliance, remain aware of and responsible for adherence to regulatory requirements, standards, and guidelines applicable to consumer deposits, payments, and digital banking.

What we’re looking for:

• Bachelor's or related field; MBA, CFA, or relevant financial designation preferred.
• 10+ years of relevant experience in product management, digital banking leadership, or consumer banking - with significant experience in everyday banking, savings, or core consumer deposit domains.
• Demonstrated experience leading product management at scale: setting product vision and strategy, defining success metrics, and leading delivery across complex, regulated environments
• P&L accountability experience - demonstrated responsibility for financial results of a consumer deposit or retail banking channel, including pricing, volume, and profitability outcomes.
• People management experience - proven track record of leading and developing PMs, channel managers, or cross-functional product pods / squads.
• Experience or strong familiarity with banking, fintech, or payments - including money movement capabilities (e-Transfer, EFT/ACH, Bill Pay, RTR) and Open Banking frameworks.
• Strong product sense - intuitive understanding of customer needs, strategic and data-driven mindset, and passion for product excellence grounded in product-led growth principles.
• Proven experience leading end-to-end development (0-to-1 launch) of B2C digital financial products – preferably as a head or principal product manager.
• Deep understanding of consumer deposit economics - including drivers of net interest income (NII), balance growth, retention, and trade-offs between customer value and financial outcomes.
• Advanced product pricing and liquidity management experience - including pricing strategy development, rate recommendations to Treasury, cost-of-funds trade-off analysis, and an understanding of how pricing decisions interact with volume, retention, and funding mix; familiarity with broker pricing dynamics where consumer and broker channels intersect.
• Familiarity with RTR, ISO 20022, Open Banking frameworks, and API-driven architectures - with the ability to translate technical constraints into customer-centric solutions

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.

• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.

• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.

• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.

• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.

• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.

• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.

• On-Site Fitness: Gym access at our London and Montreal offices.

• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.

• Family Support: Parental leave top-up program to help you during life’s big moments.

• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $155,000 - $180,000 , plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type:

Full time

Job Type:

Permanent