Marketing & Communication Lead
Top Benefits
About the role
Mint Health + Drugs is a growing healthcare organization with a simple but important purpose: to help people access the care, service, and support they need in the communities we serve.
We are pharmacist-led, people-focused, and committed to creating a workplace where accountability, teamwork, and service excellence matter. Our teams work hard, support one another, and take pride in delivering care that is professional, compassionate, and practical.
At Mint, every role contributes to the experience we create for our patients, customers, partners, and employees. We are looking for people who bring initiative, reliability, sound judgment, and a genuine desire to make a positive impact.
As we continue to grow, we are looking for a Marketing & Communications Lead to join our Corporate team and help us deliver the Mint experience — thoughtful service, strong collaboration, and care that puts people first.
The Marketing & Communications Lead is responsible for translating Mint Health + Drugs’ marketing and communication priorities into coordinated, measurable execution across its network of pharmacy locations. This is a senior generalist position with primary accountability for written communications, content planning, integrated marketing campaigns, digital channel management, marketing analytics, website content, agency coordination and network-wide marketing operations with a significant amount of autonomy.
The position reports to the Marketing & Communications Manager to establish priorities and then independently develops workplans, coordinates contributors, manages timelines, deploys initiatives and reports on results. The role provides functional leadership and coordination across marketing projects but does not serve as Mint’s dedicated graphic design position. Significant original design, specialized production work and major brand-development projects may be assigned to external agencies, freelancers or other creative resources, with a lot already in place. The Marketing & Communications Lead may prepare minor or template-based materials where appropriate to support timely execution.
PRIMARY RESPONSIBILITIES :
- Content Strategy and Written Communications
- Integrated Campaign Leadership
- Marketing Analytics and Performance Reporting
- Website and Digital Channel Ownership
- Agency and Vendor Management
- Network Marketing Coordination LIMITED CREATIVE PRODUCTION : Creative production is a supporting rather than primary accountability of this position. The Marketing & Communications Lead may: • Adapt approved templates for routine communications, social media posts, presentations, signage and digital materials. • Make basic text, image or layout updates to existing approved materials. • Prepare simple graphics using tools such as Canva or Adobe Creative Suite when specialized design expertise is not required. • Confirm that creative deliverables meet the campaign brief and applicable brand standards. • Coordinate original design, complex layouts, major brand development, advanced production work and specialized creative requirements with external or designated creative resources. The position is not primarily responsible for developing Mint’s visual identity, leading major rebranding design work, producing all graphic collateral or acting as the organization’s dedicated graphic designer.
DECISION-MAKING AND AUTONOMY : Within established strategy, budgets, policies and brand standards, the Marketing & Communications Lead is expected to: • Develop their own project plans and working timelines. • Determine the practical sequence and delivery approach for assigned campaigns and communications. • Coordinate required contributors without ongoing day-to-day direction. • Make routine content, scheduling and channel decisions. • Identify when legal, clinical, operational, privacy, leadership or regulatory review is required. • Escalate material reputational, compliance, budget or business risks before publication. • Complete assigned work accurately and on schedule without repeated follow-up.
REQUIRED QUALIFICATIONS AND EXPERIENCE : • Diploma or degree in marketing, communications, business, public relations or a related field, or an equivalent combination of education and relevant experience. • Five or more years of progressively responsible experience in a generalist marketing or communications position. • Demonstrated experience independently planning and delivering communications and marketing campaigns from concept through evaluation. • Advanced business, marketing and editorial writing skills. • Experience preparing content for multiple audiences and channels, including email, web, social media and internal communications. • Experience managing a content or editorial calendar. • Experience using marketing analytics and reporting tools, including Google Analytics 4, Meta Business Suite or comparable platforms. • Experience maintaining website content through a content management system such as WordPress, Shopify, Squarespace or a comparable platform. • Experience using email marketing and social media scheduling tools. • Experience briefing, coordinating and evaluating the work of agencies, freelancers or other external vendors. • Demonstrated ability to manage several concurrent projects, deadlines and stakeholder groups. • Ability to independently organize work and complete assignments with limited supervision. • A portfolio or work samples demonstrating strong writing, campaign ownership and marketing judgment.
ASSETS : • Experience in a multi-location retail, pharmacy, healthcare, hospitality or franchise environment. • Experience supporting organizations operating across Alberta and British Columbia. • Experience communicating healthcare services or regulated information. • Experience with acquisitions, business transitions or location rebranding. • Experience with event, community partnership or sponsorship activation. • Working knowledge of HTML and CSS. • Experience using artificial intelligence and automation tools to support research, drafting, reporting, quality assurance or workflow efficiency. • Basic proficiency with Canva or Adobe Creative Suite for template-based or minor creative work.
WORKING CONDITIONS : • Work is primarily performed on-site in a professional office environment. • Regular computer, telephone, virtual meeting and digital platform use is required. • The position involves managing multiple concurrent priorities and responding to changing business requirements. • Occasional travel to Mint locations, meetings or events may be required. • Occasional work outside regular business hours may be required for scheduled campaigns, urgent communications, events or operational needs.
Join a growing team where your work matters, your contributions are valued, and great patient care is at the heart of everything we do.
At Mint, we offer a very competitive salary and the opportunity to be part of building the Mint Experience.
Apply today — we’d love to hear from you.
Please apply directly through the link provided in this posting. We appreciate the interest of all applicants; however, only candidates selected for an interview will be contacted.
Mint Health + Drugs is committed to providing a respectful, inclusive, and accessible recruitment process. Applicants who require accommodation during any stage of the recruitment process are encouraged to contact Human Resources so appropriate arrangements can be made.