The Promotional Programs team leads the creative strategy and execution of Canadian Tire’s weekly national flyer. As a Promotional Programs Consultant, you will develop customer‑centric promotional strategies that support Customer Centric Growth (CCG) and guide creative direction for your assigned business portfolio. You will also lead the planning and execution of Seasonal Guides, ensuring all content aligns with customer needs, category priorities, and corporate objectives.

What You’ll Do

• Develop customer‑focused promotional strategies for the weekly national flyer and portfolio‑specific Seasonal Guides.
• Lead theme development, layout direction, and creative planning aligned to category, seasonal, and CCG priorities.
• Translate flyer calendar themes into customer‑facing layouts and clear creative guidelines.
• Work with Promo Planning, Production, and Creative to manage page flow and deliver high‑quality print and digital executions.
• Manage in‑season content changes and resolve issues while maintaining creative integrity.
• Leverage customer insights, data, and competitive intelligence to inform storytelling and layout decisions.
• Build strong relationships with Merchandising, Promo Planning, Production, Creative, and Corporate partners.
• Support ongoing process improvements in flyer and guide planning.

What You Bring

• Degree in Business, Marketing, or related field.
• 1–2 years of experience in merchandising, marketing, or advertising.
• Strong communication, collaboration, and relationship‑building skills.
• Excellent organization and ability to manage multiple priorities.
• Analytical mindset with the ability to draw conclusions and make recommendations.
• High attention to detail and commitment to customer‑centric execution.
• Knowledge of Canadian Tire and/or retail environments is an asset.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Broadband Salary Range: $53,000 – $88,000.

Our typical hiring range is between $53,000 and $70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

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This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.