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Product Manager - TELUS Mobility Acquisition, Rate Pricing & Execution

Telus8 days ago
Calgary, Alberta, Canada
Mid Level
Full-Time

About the role

            Description

    Ready to create innovative solutions and best practices?     Our team and what we’ll accomplish together   The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels.   What you’ll do  

Own the execution of pricing tactics and promotional programs, collaborating closely and providing support to set strategic direction with senior members of the team and leaders to deliver relevant, competitive, and creative rate offer solutions to market

Analyze performance data and KPIs for assigned programs, identifying areas for optimization and providing clear reporting on results, variances, and learnings to support continuous improvement

Partner with cross-functional teams (Marketing, Digital, Channel/Sales, Finance, Product) to ensure seamless launch and performance of pricing offers and campaigns

Support the development and maintenance of offer portfolios, creating briefs, positioning, and implementation guides for sales channels and marketing teams

Monitor competitive landscape changes and provide tactical recommendations to the team on pricing and offer positioning

Manage promotional calendars and coordinate timelines across channels to optimize market impact and operational efficiency

Conduct post-campaign analysis and gather insights to inform future tactical decisions and strategy refinements

Qualifications  

  What you bring  

Proven track record in marketing, product management, or related fields, demonstrating success in managing multiple programs

Exceptional storytelling skills, distilling complex concepts into clear, compelling narratives

Ability to interpret data and trends into actionable insights

Collaborative spirit, with experience partnering across functions to drive initiatives forward 

Embraces a culture of continuous learning and improvement, with a proven ability to pivot based on new information

Bachelor's degree in Business, Marketing, or a related discipline

  Nice-to-haves  

MBA or advanced degree in Business, Marketing, Strategy, or related field

Experience with pricing strategy and revenue management in telecommunications or subscription services

Familiarity with digital marketing tools, analytics platforms, and marketing automation systems used in omnichannel GTM execution

Knowledge of project and program management best practices and experience, applying them to marketing and GTM planning processes

  #LI-REMOTE

About Telus

Telecommunications