Product Manager - TELUS Mobility Acquisition, Rate Pricing & Execution
About the role
Description
Ready to create innovative solutions and best practices? Our team and what we’ll accomplish together The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels. What you’ll do
Own the execution of pricing tactics and promotional programs, collaborating closely and providing support to set strategic direction with senior members of the team and leaders to deliver relevant, competitive, and creative rate offer solutions to market
Analyze performance data and KPIs for assigned programs, identifying areas for optimization and providing clear reporting on results, variances, and learnings to support continuous improvement
Partner with cross-functional teams (Marketing, Digital, Channel/Sales, Finance, Product) to ensure seamless launch and performance of pricing offers and campaigns
Support the development and maintenance of offer portfolios, creating briefs, positioning, and implementation guides for sales channels and marketing teams
Monitor competitive landscape changes and provide tactical recommendations to the team on pricing and offer positioning
Manage promotional calendars and coordinate timelines across channels to optimize market impact and operational efficiency
Conduct post-campaign analysis and gather insights to inform future tactical decisions and strategy refinements
Qualifications
What you bring
Proven track record in marketing, product management, or related fields, demonstrating success in managing multiple programs
Exceptional storytelling skills, distilling complex concepts into clear, compelling narratives
Ability to interpret data and trends into actionable insights
Collaborative spirit, with experience partnering across functions to drive initiatives forward
Embraces a culture of continuous learning and improvement, with a proven ability to pivot based on new information
Bachelor's degree in Business, Marketing, or a related discipline
Nice-to-haves
MBA or advanced degree in Business, Marketing, Strategy, or related field
Experience with pricing strategy and revenue management in telecommunications or subscription services
Familiarity with digital marketing tools, analytics platforms, and marketing automation systems used in omnichannel GTM execution
Knowledge of project and program management best practices and experience, applying them to marketing and GTM planning processes
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