Company description

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

Overview

We’re looking for an Account Manager, to lead and execute Shopper Marketing programs and help our clients navigate the dynamic, fast-changing in-store, digital and retail media landscape.

The ideal candidate is a versatile retail expert who understands the retailer channels and activation tactics both instore, online and Retail Media can leverage his/her deep knowledge of and strong relationships within assigned retailers’ omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients.

This person’s title at Mars will be Manager, Client Leadership and will report directly into the VP, Client Leadership.

Responsibilities

Develop insight-backed strategies for the agency’s CPG clients at assigned retailers. Advise our teams on best practices for media strategy development, channel plan building, optimization and measurement Take client briefs, build work plans and lead weekly status and be the day to day lead on all execution. Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis Work with the VP, Client Leadership on larger client POVs, thought leadership and best practices. Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities) Track and lead competitive review for our clients Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients Collaborate with the Media Activation teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling) Build post reports for programs

Qualifications

Experience building and executing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.) Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required Ambitious self-starter who takes ownership of and great pride in their work Passion for and strong knowledge of all elements of the retail and omnichannel media landscape Ability to dive in and figure out new tools and tactics. Ability to ask the team for help if any knowledge gap exist and help others with their needs. Creative and strategic thinker who gets excited about taking on and solving complex challenges Curious and dissatisfied with the status quo, always thinking of ways to improve and grow Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project Confident presenter and clear, persuasive communicator (verbal and written) of complicated information Doer with a “roll up your sleeves and figure it out” mentality. Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent is an asset

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Mars United Commerce is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Mars United Commerce, however, only those candidates selected for an interview will be contacted.