Project Manager, CRM

Job summary

The Project Manager will lead end-to-end CRM and customer lifecycle initiatives by coordinating cross-functional teams and managing project timelines. They are responsible for maintaining operational cadence, ensuring stakeholder accountability, and driving the delivery of strategic marketing programs.

Job details

Company Description We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights Strategic visioning and planning Positioning, branding and messaging strategy Acquisition, retention and loyalty strategy Copy testing, benchmarking and brand tracking Customer journeys and experience mapping Creativity & Content Insight-based creative briefs Full, multi-channel campaign development Integrated content development CRM and targeted communications Social media and community activation and management Data Intelligence Customer, competitive and market insights Primary, secondary, quantitative, qualitative and ethnographic research Database segmentation and cluster analysis Digital technology and marketing strategy Online customer experience / mapping and information architecture Overview We are looking for a detail oriented, client-facing individual responsible for the end-to-end project management for Publicis Toronto with a focus on custom projects. This role will serve as the connective tissue between Marketing, Product, Engineering, and Decision Science to deliver project excellence throughout the client’s CRM Marketing ecosystem. You will improve how our teams prioritize against our business strategy, drives cross-functional execution and accountability, and help the agency gain competitive advantages with the client. We are looking for a self-starter, change agent, and exceptional problem solver with a demonstrated track record of leading large, cross-functional projects. You’ll participate in strategic planning and drive the delivery of our most important priorities across internal and external stakeholders. Responsibilities End-to-end project management of CRM & customer lifecycle initiatives, including but not limited to driving cross-functional engagement, timeline setting, task management, resourcing, and workstream alignment. Maintaining operational and communication cadence to hold partners accountable and ensure flawless delivery of programs with efficient stakeholder management. Lead strategic initiatives such as operational model development, collaboration, documentation, resources alignments, testing, and issue communication. Planning, testing, scoping and issue management for new platform enablement, launching new channels (In-App Messaging, Mobile Notification Center) and/or implementing new tools (Project Management platforms, Ticketing) Attending multiple project check-ins, maintaining agenda and action items and ensuring tasks are followed up on a weekly basis. Qualifications Minimum 3 years of experience in project management or campaign management managing multiple concurrent projects and driving initiatives in a cross-functional environment. Experience with long term-vision planning and managing a cross-functional, transformative companywide initiative with high visibility. Comfortable working with technical teams and cross-functionally with the business. Highly organized, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines. Familiarity with common development processes (e.g. Agile); certifications are a bonus. Proficiency with project management/collaboration/ticketing tools e.g. JIRA, Workfront and other software such as Mac OS, Microsoft Project, Word, Excel, PowerPoint. Excellent interpersonal and communication skills (both written and verbal). Strong knowledge of email / push notifications development methodologies and best practices. Experience working in Braze or a similar CRM deployment platform. Highly proficient multitasking and ability to parallelize multiple workstreams. Additional Information Salary Transparency matters to us. The salary range for this position is CAD $90,000 - CAD $100,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

What you’ll do

The Project Manager will lead end-to-end CRM and customer lifecycle initiatives by coordinating cross-functional teams and managing project timelines. They are responsible for maintaining operational cadence, ensuring stakeholder accountability, and driving the delivery of strategic marketing programs.

Requirements

Candidates must have at least 3 years of experience in project or campaign management within a cross-functional environment. Proficiency in CRM deployment platforms like Braze and project management tools such as Jira or Workfront is required.

Listed skills

• Problem solving · Preferred
• Data analysis · Preferred
• Jira · Preferred
• Communication · Preferred
• Agile · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Project Management
• CRM
• Cross-functional Leadership
• Stakeholder Management
• Strategic Planning
• Agile
• Jira
• Workfront
• Email Marketing
• Push Notifications
• Braze
• Data Analysis
• Customer Lifecycle Management
• Operational Modeling
• Communication
• Problem Solving
• Messaging Strategy
• Self-Starter
• Issue Management
• Accountability
• Campaign Management
• Agile Certification
• Decision Science
• Planning
• Microsoft Excel
• Research
• Artificial Intelligence
• Mac OS
• JIRA
• Benchmarking
• Customer Relationship Management
• Decision Making
• Customer Service
• Cluster Analysis
• Communication Planning
• Copy Testing
• Creativity
• Digital Technology
• Marketing
• Push Technology
• Information Architecture
• Marketing Strategies
• Microsoft Project
• Multitasking
• Microsoft PowerPoint
• Product Engineering
• Reviewing Applications
• Business Strategies
• Task Management
• Brazing (Metal Work)

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Technology
• Consulting
• Project Manager
• Communications Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

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