Manager, Project Lead Marketing

Role Summary The Project Lead plays a key role in shaping and delivering global campaigns for a diverse roster of artists. You’ll help craft long-term strategies that spark fan engagement, build communities, and drive successful releases—working closely with artists, artist management and a suite of departments across the business to deliver on key campaign objectives. In this role, you’ll drive strategy and lead audience and consumption growth initiatives across a mix of digital, social and traditional channels, ensuring every campaign reflects both the creative vision and global opportunity of each artist. We’re looking for someone who thrives on collaboration, brings fresh ideas to the table, and is excited to inspire fan connections and grow audiences worldwide. *Seeking candidates based in LA/NY/Nashville/Vancouver/Toronto Role Responsibilities Campaign Strategy & Execution * Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media, with the support of specialized inhouse teams. * Tailor strategies for key international markets, working closely with local teams. * Align campaign tone, voice, and creative direction with each artist’s brand and vision. Audience Growth & Engagement * Build and execute social and digital strategies that expand reach and drive fan loyalty. * Spot content trends and work with the fan engagement team / Audience marketing team to leverage influencers, creators, and partners to boost visibility. * Use audience insights to test, optimize, and uncover new growth opportunities. Data-Driven Marketing * Track campaign performance and fan behavior, translating data into clear recommendations. * Monitor budgets and ad spend to maximize ROI. * Share regular updates with artists, managers, and internal teams. Collaboration & Communication * Be a key liaison between artists, managers, and internal/global teams. * Collaborate across multiple time zones, ensuring campaigns are cohesive and on track. * Identify roadblocks early and problem-solve alongside the team. Role Requirements * 2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns. * Passion for music, pop culture, and emerging marketing trends. * Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results. * Extensive experience with social media platforms, streaming services, and audience analytics tools. * Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns. * Proficiency in creative and video editing software * Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment. * Sense of urgency and responsiveness in managing tasks and challenges. Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The Project Lead is responsible for designing and executing global marketing campaigns to drive fan engagement and audience growth for artists. They act as a key liaison between artists, management, and internal teams to ensure cohesive campaign delivery across digital and traditional channels.

Candidates must have 2-3 years of music marketing experience with a focus on digital and social media campaigns. Proficiency in project management, audience analytics, and creative software is required to succeed in this role.

• Data analysisPreferred
• CommunicationPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Music Marketing
• Project Management
• Digital Marketing
• Social Media Strategy
• Campaign Management
• Audience Analytics
• Influencer Marketing
• Content Strategy
• Data Analysis
• Budget Management
• Video Editing
• Creative Direction
• Communication
• Collaboration
• Strategic Planning
• Organizational Skills
• Musician and Artist Management
• Social Media Campaigns
• Budgeting
• Global Marketing
• Marketing
• Innovation
• Marketing Strategies
• Social Media
• Video Editing Software
• Team Oriented

• Marketing
• Creative & Media
• Management & Leadership
• Marketing Project Lead
• Project Manager (General)
• Management and Organization Analysts
• Project Management Specialists

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week