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Consumer Insights Manager

November 12 2021
Categories Data Business Analyst, Marketing, Communications, Advertising, Marketing, Communications, Public Relations, Project Management, Business Analysis
London, ON

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc. This position can be located at either or Mississauga or London, Ontario office.

The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.

POSITION OVERVIEW

The Business Analytics Insight Manager will be responsible for leading business analytic and consumer insight related activities across designated businesses within McCormick’s consumer portfolio of brands. The individual in this role, as a key member of cross-functional Business Teams, will be charged with influencing business building strategies by way of delivering an intimate understanding of business results, drivers, and integration with our insights understanding to enable business growth. The successful candidate will assist the Marketing Business Analytics team in the development and execution of category and brand growth stories, building data science tools via Nielsen Point-of-Sale data and other data sources, and provide market insight through the collection of relevant local and global market trends.

RESPONSIBILITIES

  • Provide proactive consultation to Business Teams, support brand strategy through synthesized analytics, market and competitive insights and recommendations.
  • Develop and execute analytics and consumer projects with a strong emphasis on identifying innovative analytic and visualization solutions that promote more efficient insight generation.
  • Lead analytic and consumer projects specific to business area of responsibility, with particularly strong emphasis on identifying innovative analytic methods and approaches that promote deeper levels of analytical understanding.
  • Track relevant marketplace trends to identify and champion business opportunities along with related activation plans
  • Secure funding for major strategic projects identified, negotiate for key resources as needed to meet business objectives

REQUIRED QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Economics, Business, or related discipline
  • Proven Project Management Leadership experience with demonstrated success in prioritizing and balancing multiple projects in a fast-paced environment
  • Demonstrated analytical skills (analyzing data, deriving insights)
  • 5+ years of Consumer Products Marketing Research experience, with demonstrated Business Analytics capabilities and impact or equivalent. Ability to integrate and synthesize learnings from data analytics + primary and secondary research; translating complicated information into compelling stories. Analytics toolset skills a strong plus (Tableau, PowerBI, coding, etc.)
  • Effective consulting and interpersonal/collaboration skills
  • Excellent written, oral, presentation and storytelling skills
  • Must be self-motivated, possess excellent communication and organization skills, project a professional image, and interact effectively with all levels within the organization

PREFERRED QUALIFICATIONS

  • MBA
  • Food CPG background
  • Proficient knowledge of business analytics and syndicated services (including POS and panel applications, marketing mix, media optimization, and pricing analytics)

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